Marketing & Events Manager

The Marketing & Events Manager will be responsible for the execution of the company’s Marketing strategy and plan. The candidate will have strong writing and communication skills. In addition to proven experience in this field, retail or hospitality experience is a plus. This is an outstanding career opportunity to be part of a passionate team and effectively collaborate with team leaders, service providers and international brands. The successful candidate will promote brand identity and streamline effective advertising campaigns and events to increase awareness, drive new business and maintain competitive consistency in the market.

Responsibilities include, but not limited to the following:

• Analyzing competitive products or services to identify potential areas for improvement to gain market share.
• Participate in the development of marketing plans and brand activations to reach target audiences.
• Developing an effective online presence for the brand through websites, blogs, social media channels, and other online platforms
• Planning and implementing digital and social media campaigns, including monitoring and reporting
• Collaborate with the Retail, Wholesale and Brands teams to develop effective marketing programs and events.
• Leading internal communications, ensuring the alignment of communications and messaging through all mediums (internal and external)
• Coordinating publicity events such as trade shows, community events, or social gatherings where potential customers can get acquainted with TRC and its brands.
• Measuring the success of marketing campaigns by analyzing sales figures, customer feedback, and other factors that indicate whether objectives were met.
• Additionally analyze and report on the efficacy of campaigns
• Liaise with advertising agencies and external contractors to manage and execute campaigns.
• Formulate a cross-platform content strategy and manage content calendar, including websites, email, and social media.
• Create and maintain up-to-date collection of creative materials and assets, including photography, videography, and printed materials.
• Build and maintain positive relationships with colleagues, internal clients, and external business partners.


Qualification/Experience

• Bachelor’s degree in Marketing, Communications, Business Management or related field
• Minimum five (5) years prior experience in a marketing related role
• Advance written and communication skills
• Previous experience in Retail Marketing is preferred but not essential.
• Graphic design and photography experience is desirable. Proficiency in Adobe Illustrator and Photoshop would be an advantage.
• Experience with analytics tools, e-commerce, and content management systems
• Advanced experience using social media and digital platforms.

Additional requirements

• Strong time management skills, ability to work across multiple projects and deadlines simultaneously.
• Experience with planning and executing events.
• Demonstrable creativity, problem resolution, analytical and strategic thinking skills
• Must be organized, with ability to multitask while seamlessly handling inbound requests from colleagues and leadership.
• Must have a thorough understanding of marketing strategies and tactics, including how to create advertisements, how to promote a product or service.
• Previous experience in a full-service marketing agency setting would be advantageous.
• Comfortable with public speaking and being interviewed on camera/video.
• Must be able to work in a fast-paced environment.
• Must be able to work a flexible schedule which may include evenings, weekends and/or public holidays. 

Salary Range: $50-$60,000 KYD