Brands Coordinator

The Brands Coordinator is expected to be an outstanding organizational and research skilled individual, with fantastic client relationship management skills and an excellent multitasker. To ensure success, the Brands Coordinator should additionally be detail-oriented, have a solid understanding of marketing brand techniques with a keen interest in providing a consistent brand presence across all in-market activations. Top candidates will exhibit critical thinking skills, strong problem-solving skills, and meticulous attention to detail.

This position sits within the Category & Brands Management team and will work directly with Tortuga's wholesale suppliers as well as in collaboration with the sales, retail and marketing teams to ensure success for the brands they represent.


  • Portfolio Management – working with the procurement manager on adding or cutting products from the Tortuga liquor portfolio to maximize warehouse space and ensure we don’t have any capital cost liability stock. Training on new products for sales team with a plan for roll out to market.
  • Category Management – making sure we’re hitting POD, getting brands out in the market, and achieving consistent depletions.
  • Supplier Visits – leading supplier visits by setting itineraries, organizing market visits, and working with the Sales Department team to ensure suppliers see the overview of the market. Organizing industry training sessions with roll out plan for Sales Department team and RSVP for attendance. Retail resets and brand checks prior to visit.
  • Marketing Support – working with the Marketing Department team to ensure we are promoting our brands per the brand guidelines on social media, print, POS material, etc. Providing clear briefs for the execution of successful brand campaigns.
  • Retail Store Engagement – setting the activity promotional calendar, working with the procurement manager of monthly specials, rolling out brand-led activations, offering training to store reps., organizing brand related incentives for store reps., leading on key holidays, e.g.: Black Friday or Christmas wine promotions, etc.
  • Sales Depletions– sending sales depletions reports to key suppliers at the end of each month.
  • Sponsorship Events – setting sponsorship objectives, identifying relevant opportunities for brands and events, producing sponsorship packages to align with TRC and brand budgets, prepare production of all relevant communication for internal team, evaluate objectives and executing all event set-up and break-down with Operations Department team.
  • Promotions – working with the Sales team to successfully execute promotions, looking at the long-term strategies of the brands, executing brand plans set by the supplier, producing brand plans relevant for the market, identifying promotional opportunities for TRC retail & wholesale.
  • Financial Planning – cost management and budget control, ensuring we are checking margins for each brand, keeping within brand budgets and TRC marketing budget.
  • Supplier Communications – working closely with our key suppliers to run activations, set incentives, launch products, set brand budgets, workout pricing deals, organize trips, discuss depletions reports, send quarterly bill back
  • Ad Hoc – send POs for POS printing, help organize staff events, order wearables for accounts or brands, POS management in the warehouse.