Marketing & Events Coordinator

The Marketing & Events Coordinator will support the execution of Tortuga Rum Company’s marketing strategy and events to drive brand awareness, attract new business, and maintain competitive market presence.

This is an outstanding career opportunity with plenty of potential for growth, perfect for a motivated individual looking to make an impact and advance their career in marketing. Join a passionate team and work closely with leadership, service providers, and international brands to promote Tortuga’s unique identity through impactful campaigns and events.

Key Responsibilities:

• Develop and contribute to marketing plans and brand activations targeting key audiences.
• Establish and maintain an online presence across websites, social media, blogs, email marketing, and other platforms.
• Plan, execute, and report on omni-channel, digital and social media campaigns,
• Coordinate with media partners for earned and paid media opportunities.
• Create a cross-platform content strategy and manage a content calendar to ensure cohesive brand messaging across channels.
• Track and analyze marketing campaign performance using KPIs, sales data, and customer feedback.
• Collaborate with Retail, Wholesale, and Brand teams to develop and implement effective marketing initiatives.
• Organize and support events such as trade shows, community engagements, and brand sponsored events, coordinating with internal and external partners to execute these events and activations.
• Ensure alignment of internal and external communications to reinforce brand messaging.
• Support internal communications and employee engagement initiatives.
• Create and maintain creative assets, including designing social media content, creating video reels, coordinating photo shoots, and producing print materials.
• Provide event and activation support to the wholesale team as needed.
• Organize and manage inventory of promotional materials and marketing collateral.
• Conduct competitive analysis on pricing, product offerings, and market trends.
• Build and nurture positive relationships with colleagues, internal clients, and external partners.

Qualification/Experience

• Bachelor’s degree in Marketing, Communications, Business Management or related field.
• Minimum two (2) years prior experience in a marketing related role.
• Advance written and communication skills.
• Experience with analytics tools, and website content management systems.
• Advanced understanding of social media and digital marketing platforms.
• Previous experience with digital marketing strategies such as PPC, SEO, and managing paid social campaigns would be advantageous.

Additional requirements

• Excellent time management with the ability to handle multiple projects and deadlines.
• Self-motivated with the ability to work independently.
• Event planning and execution experience.
• Strong problem-solving, creativity, analytical, and strategic thinking skills.
• Solid grasp of marketing strategies and tactics, including ad creation and product/service promotion.
• Comfortable with public speaking and on-camera/video interviews.
• Must have a valid driver’s license and own vehicle.
• Must be flexible to work evenings, weekends and/or public holidays when required for events.

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